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The first decision you make about your Web site is critical - the developer you choose to design and construct your Web can make or break the project's success.
Development firms
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95% of Web developers are one-person shops. While these developers offer the least expensive option, they approach projects from a single, limited, usually technical perspective.
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2.5% are mid-sized operations, typically a team of three to 10 experts (graphic designers, programmers, copywriters, marketing professionals, etc.). Developers in this range - including Bright Productions - offer a complete panel of services, plus a marketing focus.
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2.5% are large-scale companies, developing six-figure projects.
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What to look for in a Web developer
This checklist can help you determine whether the developer you're interviewing is right for your needs.
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Can the developer offer a firm quotation rather than a broad, ballpark figure? (This assumes that your Web project is already well defined.)
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Is the developer's proposal well written, detailed, and professionally presented? Does it address all the issues in your RFP?
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Is the developer experienced? Is the firm a full-time operation with a substantial, successful track record?
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Can the developer provide referrals, references, and testimonials?
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Does the developer approach your project from a strategic marketing perspective, and not strictly from a technical point of view?
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How does the developer handle unexpected problems? Will they resolve issues no matter what happens?
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What is the developer's process - what are they doing when you're not looking?
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Is there a single responsible party? Someone you can contact easily and quickly; who has authority to act; who understands your issues?
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Does the developer demand payment in full up front? (50% deposit is standard in the industry.)
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Will you own your site once the final invoice is paid? Will the developer give you all the source materials and release necessary copyrights to you?
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May 18 2008
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