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A successful Web presence means a well-calculated marketing strategy.
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A strategy designed to carry your message to your target audience effectively, powerfully, anywhere, instantly.
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A cohesion of tactics and technology that delivers new business, and keeps current customers coming back for more.
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Take a look at some of the unique methods Bright Productions has created to harness the commercial power of the Internet for our clients.
Solution: Screen Saver
Client: FountainGrove Inn
For Sonoma County's premier luxury hotel and conference center, Bright Productions developed a customized screen saver customers can download from the Inn's Web site.
The screen saver can be updated remotely at any time, delivering fresh content (about hotel promotions, special events, or new services) directly to the customer's desktop automatically.
Solution: "Snowball" Marketing
Client: Bubbies Pickles
By completing an online form designed by Bright Productions, visitors to the Web site of this specialty foods company instantly ordered a free Bubbies jar opener. The form allowed each visitor to e-mail a friend an invitation to the same offer.
This revolutionary promotion increased site traffic exponentially, resulting in more than 23,000 requests in three days.
Solution: Search Engine Optimization
Client: Elegant Gowns
Bright Productions' optimization strategy landed this wedding shopping service's Web site among the Top 10 results listings in both Google and Yahoo. The campaign targeted 10-15 search phrases, and did not incur any per-click charges by the search engines.
Thanks to the added traffic generated by BP's optimization efforts, the client gained 20-30 fresh leads per day.
Solution: Post-Construction Marketing
A new Bright Productions service being marketed to custom homebuilders and architects. Homeowners can access - and share with family and friends - slide shows of their new home.
This service provides a subtle selling tool, by making it simple for current customers to show the quality of the client's work to new potential customers.
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July 04 2008
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